CitiShop

I crafted a new shopping experience where customers can strike deals and save while shopping with Citi.

PBWM Technology | USPB Design & UX / Retail

CitiShop: Smart Shopping Experience

I played a major role in designing CitiShop, a dynamic shopping platform that enables Citi customers to find deals and save effortlessly. Contributing to the experience design and strategy, I crafted intuitive user interfaces, deployed Figma designs to development, and completed the tablet and mobile versions of CitiShop. This browser extension automatically applies exclusive offers and coupons across thousands of online retailers, providing statement credits and discounts at checkout, enhancing convenience and savings for cardholders.

Enrollment, T&C, and guided auto-fill and VCN experience

UX/UI strategy, prototypes

Shop with Points strategy: Rewards Balance and Cashback

UX/UI strategy, prototypes

Boosted Offers and Exclusive Deals: Alerts and Animation

Visual enhancement, UX/UI strategy

AppStore Strategy: Digital Banners and Web Assets

Visual enhancement , UX/UI strategy

Device Responsiveness: Desktop, Tablet, and Mobile Strategy

UX/UI strategy, prototypes

Final Deployment to DEV: High-Fidelity Figma Releases

Visual enhancement, UI strategy

Enrollment Step: Auto-Fill to VCN Card

Provides a guided, step-by-step experience with pre-filled customer profile information for auto-fill and Virtual Card Number (VCN) setup. After verification and activation, customers can instantly shop, access exclusive deals, and save within the Citi network.

Shop with Points, Redeem Process and Rewards Strategy

Designed the Shop with Points experience and redemption process, delivering a seamless, transparent shopping journey. This feature gives customers control over reward selections, savings, and payment options, automatically applying optimal rewards at checkout. The intuitive design ensures clarity and a frictionless experience for Citi customers.

Exclusive Boosted Offers and Merchant Alerts

I designed a visually engaging experience for Exclusive Boosted Offers and Merchant Alerts, enhancing the shopping journey for Citi customers. The UX strategy incorporated prompt animations upon activation, reveal-deal popups, and dynamic content to capture attention. This design aims to elevate the shopping experience, encouraging customers to explore more deals and continue shopping.

AppStore Strategy, Graphics, and UI Responsiveness

I created a series of AppStore graphics and visual assets to enhance CitiShop’s market presence. Additionally, I played a key role in the final phase of CitiShop’s deployment, delivering high-fidelity Figma designs and prototypes for critical features, including enrollment steps, sign-on, payment processes, statement credits, and the dashboard. My work ensured a responsive, user-friendly UI, optimizing the shopping experience across platforms.