Print Marketing and Agency Work
Print Advertising, Direct Marketing and Campaign Materials
My creative journey began in the late 1990s, with over a decade at major ad agencies serving diverse marketing clients. I spent nine years in tobacco advertising and five years in retail marketing, designing campaigns and visuals that connected with varied audiences.
A select portfolio of print ads and direct marketing materials for retail clients and brands.
Three Olives Vodka - What's your O-Face" Magazine Ads Campaign
Camel Brand Cigarette Advertising Campaigns
DuPont Tyvek Envelopes, Medical Fabrics, and ConEdison Direct Marketing
The Who's Who Buyers' Guide 2021
As a freelance Graphic Designer and Art Director for The Blue Book Building & Construction Network’s Who’s Who Buyer’s Guide 2021, I designed approximately 130 primary magazine advertisements for the Spring and Fall 2021 nationwide editions. I delivered layouts and mechanical files within a tight 6-week production deadline, managed all image selections and art direction, and collaborated with an assistant for minor copywriting, proofreading, content tracking, and verification of subscribing businesses’ information. My work ensured visually compelling ads that highlighted paid customer listings for a national construction industry audiences.
Most ads were provided only with business contact details and specific features or special products/services the customers wanted to highlight. Through quick research and a streamlined design process, I delivered ads that aligned with each customer’s business appearance and web presence.
